Does Your Company Video Have Video Search Engine Optimization Done For It?

Often, to many website owners who don't really understand how marketing on the Internet works, a video marketing undertaking appears very simple. They just shoot a video, put it on YouTube, and that's it. What else is there to do, they think. Well, they haven't done video search engine optimization for one thing.

When you don't do this, you really miss out on a number of very effective ways in which you can exploit the video you just made. There are all kinds of video search engine optimization methods that you can make use of to really put your new video on YouTube or any other service, out there. This will get many people coming in, they will possibly visit your website as well, and so on. It can be a major source of traffic to your website if you do it right.

Of course, it goes without saying that if you want your new video to do well with the search engines, you have to offer viewers something that's worth seeing. No matter how much do video search engine optimization you do, if it isn't something that has mass appeal, people who discover it through the search engines won't pass it on to their friends. That kind of word-of-mouth is what really gets you traffic.

Here's a little tip - search engines and computers and all those things just don't understand pictures or video. As far as they're concerned, these are just blank windows. If you want to optimize your video for the search engines, you will have to find ways to put descriptive keywords into the video or the page that carries the video. Whatever kind of searches you may hope to see your videos come up on top of the search engines for, you have to put those words into your video.

It's simple enough - you just have to to put a few subtitles in, think of the right kind of category listing, keyword tags, title tags and so on. The more words you have on your video for the page that carries it, the better your chances of having your video appear in all the right places and all the right searches.

Here's another little tip - why just put your video on YouTube? It isn't the the only game in town, you know. There's DailyMotion, Vimeo Google Video and so much more. Yes, it'll be a little extra effort. But you will see better returns on your investment this way.

Most people don't know this, but YouTube has an analytics tool, just the way, Google does. Make sure that you take a good look at all the information and all the suggestions you get there.