Not Letting The Google Freshness Update Pull You Down

The year 2011 wasn't a very happy one for many business owners. Google opened the year with two major updates that did a lot to change the way websites are ranked. The infamous Panda update went and tried to push down websites that Google considered low-quality content. And then in November, they came with the  Google Freshness update.

With this, they were saying to all website owners that they couldn't just put something out there on their website and hope it would be considered relevant forever.

Not only does Google want quality content, they want quality content on a regular basis as well. With these updates, Google is trying to help its users find quality, relevant, up-to-date information.

Of course Google's search algorithm is smart enough to not apply this to every kind of website. For instance, a website that tries to talk about the history of powered flight, is not going to be affected. Google estimates that only one out of three websites will see any difference.

Google wants to look for websites that deal good news and opinion, and websites like arts and crafts tutorials that in general should offer fresh and interesting content on a regular basis.

Well, Unless you are running a history encyclopedia, chances are that the Google Freshness update will affect you. There are a few ways you can simply do what Google wants and continue at the top.

So Google wants you to publish new information, right? That's not very hard. You just need to set up publishing calendar. You need to have the publishing calendar  remind you that constantly putting up new content. In general, you have to do this more than once every two weeks or so. You just need to prepare a little content or have someone do it, and you're golden.

Being up-to-date isn't just about looking at the latest news and then doing something about it. It's also about being an industry mover yourself. You want to keep on top of the developments in your industry and post stories on it before anyone else does. When this happens, other websites are inevitably going to quote you. And that's invaluable for your rankings. You want other people to quote you and to link to you.

All it requires is that you  employ someone who has the time to keep on top of everything that's going on in the industry, so that something can be written about it.